Mabuhay Web Hosting Philippines

SEO FAQs

• What is a meta tag?
• Do I need meta tags?
• What meta tags should I add to my web site?
• What are the best keywords to use?
• What is a search engine?

Search Engine Optimization

A meta tag (or tag) tells the search engine what your site is about. The major search engines will review your site and read your meta tags to determine categories for your site. Meta tags tell the search engine your site\'s title, description and keywords. Without these tags, it\'s difficult for your site to achieve a high ranking on many major search engines.

Yes. If your site doesn\'t have meta tags, you\'re missing potential traffic. A web site without meta tags is tough for a search engine to place correctly.

1. Title: The title is probably the most important part of your site to evaluate, as it is the most frequently searched component by search engines. It should state exactly what your site is about and include your most important keywords. An example of a good title would be, "Dave\\'s Interior Designs & Decorating the Inside of England\\'s Homes. 2. Keywords: The Meta Tag Keywords should be those words or phrases that you think people will use when trying to look for a site like yours on search engines. You should incorporate many Meta Tags within your site\\'s first paragraphs (50 words) and repeat them throughout the text. The right keywords for your web site should be specific enough to describe your web site\\'s focus, yet general enough for potential customers to use as search criteria with search engines. Be sure to include your domain name, company name and product\\'s name in the keywords. 3. Description: Your web site description should be a 20 word summary of the content of your site. This description should contain some of the keywords and should avoid marketing jargon. An example of a good description would be, "A full service provider of interior design services & decorating, painting, furniture and color schemes for your home."

The best way to determine your keywords is to step out of your shoes and imagine yourself as one of your customers or prospects. How do you think these people will search for sites like yours? What keywords do you think they will enter into the search engines? Create a list of all of the words that apply to your business, including your business name, product names (both brand and generic names) and the names of the geographic regions you serve. You may also want to consider variations of these words (such as "dog, dogs, doggie, etc) and common misspellings of important keywords. When developing your list of keywords, you should consider all of the possible keywords your customers and prospects may use. Spend a few days thinking it over. Ask a few of your customers what keywords they would use. Build as large of a list as possible, while still keeping the keywords relevant to your business. Once you have a complete list, you can then rank the importance of they keywords to determine which are the most important to your company.

Web visitors generally use search engines to find sites matching their search criteria. The visitor enters words or phrases in the search area, and the search engine produces a list of related sites. The search engine provides this information after conducting a more comprehensive search using indexing software agents, often called "robots" or "spiders". These robots and spiders are programmed to "crawl" the Internet in search of new or updated web sites. The search engine becomes aware of a new site to visit and index when that site is submitted.